Last updated: May 11, 2026
The Queens (“we”, “us”, “our”) operates this ecommerce website. This Privacy Policy explains what information we collect, how we use it, and the choices available to you. It should be read together with our Terms & Conditions.
Information we collect
We may collect information you provide directly (such as name, email, phone number, delivery address, and messages you send us), account credentials if you register, order details, wishlist or saved items where the feature exists, and communications with customer support. We also automatically collect certain technical data when you use the site, such as device type, browser, approximate location derived from IP, pages viewed, and referring URLs, to operate and secure our services.
How we use personal data
We use personal information to process and fulfil orders, communicate about your purchases, provide customer support, improve our product assortment and website experience, detect and prevent fraud or abuse, comply with legal obligations, and—where permitted—send marketing you have opted into. We do not sell your personal information to third parties in the common sense of “selling” customer lists.
Order processing
To deliver your order, we share necessary details with logistics partners, warehouses, and service providers involved in packing, shipping, and delivery updates. These parties are expected to use data only for the purpose of fulfilling services on our behalf and in line with appropriate safeguards.
Payment information
Card and wallet payments are typically processed by certified payment providers. We may receive limited payment metadata (such as last four digits, brand, or confirmation status) but not your full card number where tokenisation or hosted fields are used. For cash on delivery or other methods offered at checkout, we collect the information required to verify and complete the transaction.
Cookies
We use cookies and similar technologies to keep you signed in, remember cart contents, maintain security (for example CSRF protection), and understand how the site is used. You can control cookies through your browser settings; disabling some cookies may limit cart, checkout, or account features.
Analytics
We may use analytics tools to measure traffic, conversion, and site performance. These tools may set cookies or read device identifiers and receive pseudonymous usage data. Where required by law, we will align analytics with your consent preferences.
Data protection
We implement administrative, technical, and organisational measures appropriate to the nature of the data we process. No method of transmission over the internet is completely secure; we encourage you to use strong passwords and protect your account.
Third-party services
Our website may integrate services such as payment processors, shipping carriers, email delivery, fraud screening, or embedded maps or widgets. Those providers process data under their own policies when you interact with their features. We recommend reviewing their privacy notices for details.
Marketing communications
If you subscribe to our newsletter or opt in to promotional messages, we may send updates about new arrivals, offers, and brand news. You can unsubscribe at any time using the link in our emails or by contacting us. We may still send transactional messages related to orders, accounts, or legal notices without marketing opt-in.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or export certain personal data, or to object to or restrict certain processing. To exercise applicable rights, contact us using the details below. We may need to verify your identity before fulfilling requests.
Data retention
We retain information for as long as needed to provide services, meet legal, tax, and accounting requirements, resolve disputes, and enforce our agreements. Retention periods vary by data type; for example, order records may be kept longer than transient server logs.
Changes to this policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. We will revise the “Last updated” date and, where appropriate, provide additional notice on the site or by email.
Contact
For privacy-related questions or requests, please use our contact page.